These included strategic toolkits, brand training and internal visibility items such as branded notebooks with handmade leather wraps.
Ron Santiago de Cuba was relaunched during the Covid pandemic. The first external item was a sampling kit that could be posted to trade, press and VIPs. It was designed to feel as though it had been sent direct from the distillery. As restrictions eased, bespoke suitcases were commissioned from the luxury luggage company Globetrotter. These were used as Sales Presenters, including bottles, glasses and tasting mats.Finally a book telling the brand’s heritage and production story, with photography by A+, was created with Noted in Style.
