The Hop Tub

Project Name: The Hop Tub

Branding of Brewery, Tap Room and Kitchen.

Working with the illustrator Anthony Millard, we created a central icon that brings The Hop Tub idea to life.

A bubbling liquid device was used on cans, with all graphics easily recoloured depending on the character of the product.

Language of Luxury

As Diageo developed a premium spirits portfolio, its sales staff were tasked with selling a wider selection of brands at a higher price point.